Jamy Li


Currently pursuing a PhD in Communication at Stanford. Master's graduate from the Human Factors/Knowledge Media Design programme at the University of Toronto (Department of Industrial Engineering). User Experience/Human Factors professional with a broad range of experience in web, software and deep user research.

Raised in Toronto, worked in Los Angeles, now in the Bay Area.

Likes... UX design, research, social web + social robotics, varsity rowing, tennis, volleyball, bratwurst, Trappiste beer, CBCradio3, Naruto Shippuuden, Kazuo Ishiguro, Jonathan Franzen, good Samaritan-ship, environmentalism, traveling in the South Pacific, sci-fi, games of all sorts.


  • interaction design
  • information architecture
  • user research
  • user-centred design
  • product strategy
  • ideation
  • manuscript publication
  • documentation and wireframing.


  • usability evaluation
  • focus groups
  • R
  • ELAN
  • prototyping
  • ethnography
  • Omniture
  • Google Adwords
  • Photoshop
  • InDesign
  • Omnigraffle
  • SPSS
  • wireframes
  • Morae
  • personas
  • Mandarin
  • MS Office
  • statistics
  • writing